Food Trends 2025: A Look into the Future for Hospitality Industry in the Netherlands
The Food Trend Report 2025 by Thuisbezorgd (part of the Just Eat Takeaway group) for the Netherlands offers a fascinating glimpse into the future of food and drink. What do these trends mean for your hospitality brand in the Netherlands? And with printed products, how can you not only keep up, but also stand out? We explain.
Trend 1. The Honest Kitchen
In the future, consumers will want to know even more about what's on their plates. Transparency is becoming the norm, with clear communication about ingredients and origins. This trend is all about healthy choices, sustainability and gaining consumer trust by telling honest stories. Hospitality businesses that excel at this are establishing themselves as trustworthy and authentic brands.
💡 You can reinforce this honesty with printed products. Think of materials such as kraft paper or water-coated packaging with simple, honest designs. QR codes or short texts on the packaging can tell the story behind your dishes, making every detail contribute to an authentic dining experience.
Trend 2. The “Self Care” Diet
Nutrition is becoming increasingly personalized and all about well-being. In the future, people want to know exactly what is good for them, with customized meals and nutritious snacks. This trend puts the focus on balance, health and energy, with food acting as an extension of self-care.
💡 Use innovative printed products that reflect this trend. From minimalist packaging for protein snacks to elegant bowls for healthy meals, the presentation of your products can be just as important as the contents. Add a touch of luxury with personalization options that make customers feel like they really care.
Trend 3. Evening and Nightlife
Our eating habits are changing dramatically, with a growing focus on late-night dining and snacks. In the future, evening and nightlife will increasingly be characterized by light meals, creative cocktails and social dining moments at unconventional times. Eating will become an experience, even after sunset.
💡 You can enhance this atmosphere with printed products. Consider trendy packaging with metallic accents or glow-in-the-dark elements that perfectly match the nighttime ambiance. Or use multifunctional snack boxes that are both stylish and practical for busy night owls. Every detail can contribute to an unforgettable late-night experience.
Trend 4. A New Fulfillment of Routines
The future is becoming flexible. People are looking for ways to enrich daily routines with spontaneous moments of luxury and fun. From small treats to elaborate get-togethers, everything is about celebrating life, no matter how small the occasion.
💡 Printed products can help make these moments special. Use premium materials and eye-catching designs to create a sense of luxury. Elegant dessert boxes, sophisticated coffee mugs and limited-edition packaging ensure that your products make an indelible impression. Spontaneous purchases thus become unforgettable experiences.
Why The Branding Club?
The future demands brands that stand out. We help hospitality businesses like yours not only keep up with trends, but also set the tone. With customized disposables and designs that reinforce your brand story, we make sure you're ready for the future.