This is the brand identity of TacoCraze

The founders of TacoCraze, Niclas and Quency, are driven by the desire to give fast food a positive redefinition. They want to prove that quickly prepared food does not have to be synonymous with low quality. Their mission is to bring fun back to the table in Düsseldorf with the culinary richness of Mexican street food culture, with a focus on fresh, high-quality ingredients accessible to all. By offering tasty and affordable dishes, they aim to set a new standard for fast food in the city, where you can eat well for €10 without compromising on quality.

In this video, TacoCraze shares their success story and how The Branding Club helps them create a bold and unforgettable brand identity. From developing visual branding to strategies that attract and retain customers - their brand stands out!

About the brand

TacoCraze promises not only delicious food, but also an experience full of “craze” - an energetic and playful atmosphere where customers take center stage. Whether it's their colorful decor or the innovative bonus game they want to introduce, TacoCraze is determined to offer their customers more than just food - they want to create an experience that stays with people.